The Birth (And Death) of Market Research: Why Design Research Will Prevail 8. Februar 2010
Wusste ich es doch!!!
Few would disagree that fundamental economic change is upon us. Business models are crumbling daily. From the auto industry to the banking industry, it is clear that old ways of doing things are no longer working. The market research industry is just as vulnerable to this shift, yet, like the auto industry before it, it is hardly aware of how deeply its business model is threatened.
Leave a Reply
You must be logged in to post a comment.